• Skin Cancer is Preventable

    Posted by Heather McCartney

    Skin Cancer is Preventable!

    We wanted to share some valuable information about Skin Cancer from the Canadian Skin Cancer Foundation, please refer to their website for more information & details.

    "Skin cancer is the most common type of cancer. It is also one of the most preventable.

    • One in every three cancers diagnosed worldwide is a skin cancer, 80-90% of which are caused by ultraviolet (UV) radiation.

    • Over 80,000 cases of skin cancer are diagnosed in Canada each year, more than 5,000 of which are melanoma, the mostly deadly form of skin cancer.

    • Canadians born in the 1990s have two to three times higher lifetime risk of getting skin cancer (1 in 6) than those born in the 1960s (1 in 20).

    • There are more new cases of skin cancer each year than the number of breast, prostate, lung and colon cancers COMBINED!

    Skin cancer is caused by overexposure of the skin to UV radiation. The most common sources of UV radiation on the skin are the sun and artificial tanning beds. Though skin cancer is preventable and most often treatable, it remains the most common form of cancer."

    Many dermatologists recommend sun protective clothing as your first choice for staying safe and healthy under the sun & UV Couture has plenty of beautiful garments for you to choose from in order to keep you protected from the harmful UV Rays.

    Please take a look at this video from the Canadian Skin Cancer Foundation- "Go Safe and Stop Skin Cancer" it's time to start making better choices when outdoors.


    The UV Couture Family xo



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  • Sun Protective Clothing is the Ultimate in Sun Safety

    Posted by Heather McCartney

    Sun Protective Clothing is always going to work better than sunscreens, simply because they block both the UVA and UVB Rays, and they don't wash off after swimming or after a couple hours of being on the skin.

    The SPF in sunscreens only measure the filtering UVB rays- which are associated with burning and skin cancer. UVA penetrates deeper into the skin causing skin cancer and premature aging so it's vital that these rays are blocked as well.

    Melanoma and Skin Cancers are dramatically on the rise in Canada and throughout the rest of the world, so we have to do our part which is to be more diligent with our sun safety regimes.

    Sun Protective clothing has come a long way over the last decade, the styles are more fashionable, the tailoring more favourable to many different body types, and the fabric more breathable then ever before. UV Couture garments are designed by women and made for women. Our fabrics are made up of a poly/spandex material, since synthetic fibers such as polyester tend to block more UV radiation than natural fibres such as cotton.

    We take a lot into consideration when designing our garments, as we want women to look and feel gorgeous while she is doing a beautiful thing for herself- which is taking care of her skin.

    We want to keep you safe when outdoors, so don't miss out on our beautiful selection of sun protective wear.

    Luv, The UV Couture Family xo


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  • Are sunscreens safe?

    Posted by Hazel Boyd-Smith

    Well that is the million dollar question, and one that we aren't even sure about at UV Couture.

    As summer approaches, we all look forward to more time in the sun, we apply our sunscreen expecting it to protect us from sunburn and reduce our risk of skin cancer.

    Unfortunately, only a small percentage of the products on the market deliver on those two promises.

    There is so much mixed information regarding sunscreens:

    Are they safe?

    Do they do the job they assure us of?

    Do they do more harm then good?

    One thing we do know for sure, is that skin cancer and melanoma is dramatically on the rise throughout Canada, and the entire Globe- how is this possible, with all the sunscreens available on the market that promise to protect us from the harmful UV Rays?

    Heather McCartney, Founder of UV Couture, had these same doubts and questions, so she opted for the safest and most effective form of sun protection- sun protective clothing. Also, recommended by dermatologists as your number one choice for sun safety.

    It isn't always possible to cover yourself completely with upf 50 clothing, there are still those hard to reach areas of your body - ie- ears, eyes, nose, tops of feet, that need to be protected with sunscreen. But do your homework on which brands offer the best protection, with the least amount of chemicals.

    Some sunscreens lose 90% of their effectiveness in just an hour, so they need to be reapplied often. Look for products with zinc oxide and titanium dioxide, they sit on the surface of the skin and physically block UV light.

    But if you are like Heather, forget about the guessing game and choose UV Couture, you don't have to worry about chemicals, or having to reapply every hour or two- just take the time to enjoy your summer with family and friends.


    The UV Couture Family xo

    Recent article you may find interesting from the Globe and Mail



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  • What you need to know before heading away this March Break

    Posted by Heather McCartney

    Are you one of the lucky ones heading down South for a little fun in the sun this March Break?

    If so, there are a few things we think you should know before you go.

    Since we are the experts in sun protection, many people come to us with questions they are concerned about, so we thought we’d answer some of the most common one’s here for you.

    We believe all good things should be shared!

    Questions we often get asked:

    * Does a base tan prevent my skin from burning in the sun?

    What it really means is- getting sun damage to allow yourself to get further sun damage later on. There is no such thing as a safe tan, the tanned colour change in your skin is a sign of sun damage & damage to your DNA - studies show a link between sunburn & skin cancer.

    Please avoid tanning beds at all costs; they are extremely dangerous and proven to cause cancer.

    *What is the difference between regular clothing and UV Couture clothing?

    UV Couture UPF50 clothing blocks 99% of the dangerous UV Rays while regular clothing blocks less than 6%. The great thing about UV Couture clothing is that it doesn’t contain any harmful chemicals, and you don’t need to wear sunscreen with them. You only need to use sunscreen on all other exposed areas of skin.

    * How much sunscreen do I really need?

    Dermatologists suggest one of the biggest mistakes people make about sunscreen is they don't use enough of it. A shot glass full of sunscreen which is at least SPF30, every 2-3 hours remains your best protection against the harmful rays of the sun- and the amounts you need to get the proper protection.

    One of the biggest reasons skin cancer is growing dramatically here in Canada and all other parts of the world, is simply because people aren't treating the risk of sun exposure seriously, they aren’t using sunscreen correctly, and they aren’t using the right ones.

    More and more people are turning to sun protective clothing since sunscreen alone cannot fully protect you-  wearing UV Couture clothing, makes your life so much easier and takes the worrying out of the time when you should be having fun with family and friends.

    * I have dark skin, can I still get skin cancer?

    Everyone is susceptible, people of color can still develop skin cancer from UV damage- rock star legend ‘Bob Marley’ died of skin cancer.

    It’s been found that vanity play the main role when informing people about the dangers of sun exposure, it’s much more effective to play on their fear of aging, getting wrinkles and saggy skin then it is warning them about the risk of melanoma, no one believes they’re going to get skin cancer.

    Remember, in addition to applying sunscreen; wear sun protective clothing, sunglasses, and a wide brimmed hat- all important behaviors to reduce the risk of skin cancer. 

    Have a wonderful March Break,

    Luv, The UV Couture Family xo

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  • Twitter Party

    Posted by Heather McCartney

    Join our Smart and Sexy Out in the Sun Twitter Party!

    Join us on March 3rd for a fun filled Twitter Party with special guest host Kathy Buckworth- discussing topics about skin care, sun protection and some of our favorite tips to enjoy the outdoors while protecting your gorgeous skin.

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