Posted by Heather McCartney

It appears vanity wins again, according to a recent study published in the Journal of the American Academy of Dermatology, "teens adopt sun-protective behaviors only when they are warned about premature wrinkling and aging, but not skin cancer."

Sunlight exposure is one of the primary causes of premature aging and skin cancer. The harmful UVA/UVB rays affect the outer layers of the skin by damaging the collagen fibers & elastin-therefore making our skin less supple and strong-  causing wrinkles, sun spots and cellulite.

For those of us who want to ward off wrinkles, it’s best to keep sun exposure to a minimum. Afterall, 90% of wrinkles are due to overexposure of the sun, not to the normal aging process. Take for example the Asian ethnicity, these women are particularly careful in the sun and their porcelain like skin shows it, they look considerably younger than their age.

In this particular study, "the students were randomized into two groups: one which viewed a health-based video that emphasized skin cancer risk, and the other viewed an appearance-based video that emphasized cosmetic changes due to UV exposure.

Even though the students learned the same amount of information about UV light it appears that the group who watched the apperance-based video reported a dramatic increase in their sun-protective behaviors."

It's really important to talk with your children about the dangers of overexposre to the sun, but instead of lecturing them on the use of sunscreen or covering up with sun protective clothing, it seems that they are more compelled to listen when they’re told their looks may be in jeopardy.

This may seem like a bit of a shallow approach, but we say -whatever works!

Luv,

The UV Couture Family- xo

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