Posted by Heather McCartney

Paula Antunez and Talia Cohen met while studying Fashion Marketing and Merchandising at The Academy of Design in Toronto. Since the first day of class they have successfully collaborated on every school project and extra curricular assignments, they are also best friends!

In June 2013, upon graduating from the Academy they received the “Creativity in Business Award” for their exceptional work together. Including their marketing strategies for UV Couture.

When UV Couture came to the Academy to work along with the students in developing a unique marketing message for their Company, Paula and Talia instantly felt passionate about the brand, the products, and the idea behind it, which is to protect woman from the damaging effects of the sun while still looking gorgeous and sexy!

UV Couture was so impressed with Paula and Talia’s enthusiasm, capabilities and dedication to the brand, that they actively hired them on to develop strategic marketing messages, as well as to work on branding and handling the social media side of the business. All this work led them to starting their own branding and social media company
called "The Marketing Coup".

In June this year they will be celebrating their first anniversary working along with UV Couture.

The Creativity in Business Award is given to students who exhibited creative thinking in a minimum of three business projects and this year, Lauren Wells, was the winner of this award. She is very honoured for being recognized as the recipient of the “Creativity in Business Award” and cannot wait to wear her sexy UV Couture prize on the beaches of Italy this fall.

We are so proud of Paula & Talia and of all their accomplishments, hard work, & passion over the past year-  we love their excitement & commitment to UV Couture, we are extremely happy to have them on board & working along with us.

Happy Anniversary Girls!!


Photo- Paula Antunez (left), Lauren Wells (centre), Talia Cohen (right)

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