Posted by Heather McCartney

Nowadays there seems to be a month for everything! However, this time it’s related to a cause that means a lot to us, July is UV Safety Month!

This couldn’t come at a better time being that July is one of the hottest months in Canada - the summer has arrived, patio weather is finally back, and we all want to get outside for a little bit of fun in the sun- whether it be playing our favourite sports or heading to the nearest beach with family & friends.

But as we know, UV rays from the sun are the main cause of skin cancer, which is North America’s most common type of cancer, and not to mention, the repercussions of being exposed to too much sun- painful sunburns, dry skin and wrinkles that UV rays can cause.

UV Couture supports the efforts of the Canadian Health departments and different associations that raise awareness about skin cancer, and the dangers of over-exposure to the UV rays. We encourage families to adopt positive sun safety habits together, including wearing UV Protective Clothing and applying sunscreen on all other exposed areas of skin.

Here are a few simple, everyday steps you can take to protect your skin from the harmful effects of UV radiation:

  • Wear UV protective clothing, (such as UV COUTURE), that is made of UPF50+ fabric- which blocks 98% of the harmful UVA/UVB rays.

  • Protect your eyes, UV rays can also penetrate your eyes, causing cell damage, and impairing vision. Choose sunglasses that provide high UVA and UVB protection.

  • Wear a hat!

  • Go for the shade between prime burning hours, 10am - 4pm. 

  • Use extra caution when near reflective surfaces, like water, snow, and sand 

  • Apply and re-apply sunscreen every 2-3 hours, on all exposed areas of skin.

  • Avoid indoor tanning, just like the sun, tanning beds and sun lamps release UV rays that can cause sunburn, damage skin and increase the risk of skin cancer.

    Always remember that being Smart is being Sexy!


    The UV Couture Family xo

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