Posted by Heather McCartney

Sun protection has become a big industry throughout most of the western world. Open any ladies’ magazine today and you'll see hundreds of ads for lotions, potions and anti-aging products. Somehow though, it seems as if Canadian perception about the importance of sun protection is lacking. It seems when I talk about sun protection in Canada, people look at me blankly, like they don’t know what I’m talking about. Interestingly, on my recent trip to Naples, Florida, I had a different experience.

I was quite surprised by the number of people protecting themselves out on the beach. From a number of women I spoke to in Naples, they all said that protecting their skin from sun damage was really important to them. Almost everyone I spoke to knew or knew of someone with skin cancer. Why is it that Americans seem to be more aware of sun protection? Australians are also far ahead of Canadians regarding sun protection and skin cancer awareness. In Australia, SPF clothing out-sells sunscreen. Doesn't that tell you something about their proactive approach to protection?

Canadians need to do a better job at protecting themselves- even though our summers are short, skin cancer is still the most common among all cancers. Our country may have some catching up to do where sun protection is concerned, but I’m confident we’ll get there. It’s a part of UV Couture’s mission to educate consumers about this important issue. Sun protective clothing is one of the most effective ways to prevent skin cancer, sun damage and aging.

In the meantime, if by chance you happen to hit Vanderbilt Beach in Naples, check out the Tiki bar at the Ritz Carlton- they have great margaritas & beautiful sand castles.

Cheers to safe sunning!

Heather xo

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