UV Couture brings Dragon on board
Shaking on it ... Jim Treliving of Dragons' Den shakes on a deal with Mississauga-based entrepreneur Heather McCartney to grow her UV Couture business.
By Jan Dean
Mississauga News – Jan 20, 2014
MISSISSAUGA — All it takes to tame a dragon from Dragons' Den is some UV Couture from Mississauga.
That was the experience of Heather McCartney, entrepreneur and founder of UV Couture, when she appeared on the CBC reality show that gives new entrepreneurs the opportunity to make a pitch for investment and guidance from some of Canada's most celebrated entrepreneurs and investors.
Born and raised in Sudbury, McCartney is now a proud Mississauga resident who created UV Couture, a company that designs and produces stylish clothing that is sun-safe with an ultraviolet factor of 50.
She has a website, but McCartney wanted more and was convinced she could grow her business by bringing Dragon Jim Treliving onboard.
"Jim always invests in people first and strongly believes that behind every great business is a great team," said McCartney. "He is well known for his dynamic business vision, can-do attitude and drive for success."
She wowed the well-known Canadian entrepreneur and investor, and the two sealed a deal on Dragons' Den last Wednesday to promote and grow her Mississauga-based business.
Sun Smart donation to Little Black Dress event in Sudbury
Now Mississauga-based, Heather McCartney is the entrepreneur who founded UV Couture. The clothing line is designed to protect women's skin from sun damage. September 17, 2013
By Jan Dean
MISSISSAUGA — You can take the woman out of Sudbury, but you can't take Sudbury out of the woman.
That seems to be the case for Heather McCartney, entrepreneur and founder of UV Couture. Born and raised in Sudbury, the Mississauga resident is donating items from her latest collection of sun-safe clothing to the Little Black Dress event being held Oct. 17 in Sudbury. The fundraiser is already sold out and proceeds will be used to improve health for post-menopausal women.
Over the past decade, since she has lived in Mississauga, McCartney became concerned about the damage and risk of skin cancer posed by exposure to sun.
Her solution was to found a sun-safe clothing line, and the result was UV Couture. Each item has an ultraviolet protection factor of 50. The collection includes shirts, sarongs, capris and dresses that flatter and protect at the same time. Prices range from $39-$129.
"Spending time outside is healthy and the sun can do great things for our bodies like produce vitamin D and improve our moods. Like most things in life, however, the sun is best enjoyed in moderation," said McCartney. "We all know that sunburns increase the risk of developing skin cancer."
The items she donates will be auctioned off at the Sudbury event.