Review our frequently asked questions below to see what our customers have asked. If you have other questions, please email us at
No. When you are out at the beach or running your daily errands you are still exposed to harmful UV rays that penetrate regular clothing as it only protects you from less than 6% of the harmful rays. UV Couture clothing will protect you from 99% of the harmful UV rays, while keeping you looking stylish, fashionable & feeling gorgeous!
Not only does UV Couture clothing protect you from the obvious effects of the sun such as, sun damage and aging, but it also helps protect women that have had melanoma, skin cancers, lupus and sun allergies or medication that inhibit you from being outdoors. It’s now safe to enjoy the outdoors without any worries.
UPF stands for Ultraviolet Protection Factor and indicates how much of the sun’s UV rays are absorbed by the fabric before it reaches your skin. A UPF rating of 50 means that only 1/50th (or 1 %) of the UV radiation (both UVA and UVB rays) can penetrate fabric, thus indicating how effective the clothing is from blocking UV rays.
SPF stands for Sun Protection Factor and is used for rating sunscreens and other sun-protective cosmetics. It measures the amount of time it takes for sun-exposed skin to redden. Meanwhile, UPF measures the amount of UV radiation that penetrates a fabric and reaches the skin.
UVA rays account for 95% of the UV radiation that reaches the earth’s surface. They penetrate through clouds, glass, and clothing. Also, UVA rays are present with relatively equal intensity throughout the year, no matter what the temperature. Although arguably less intense then UVB rays (the burning rays), they are 30-50x more prevalent and sink deeper into the skin's epidermal layer changing its makeup.
UVB rays are the chief cause of skin reddening and sunburn. They also play a role in the development of skin cancer and aging. While UVB rays can burn and damage your skin year-round, they do not penetrate glass or clothing.
Some studies assert that practicing safe sun habits can lead to a vitamin D deficiency. It is true that UV radiation stimulates the body to manufacture vitamin D. However, overexposure to UV rays can weaken your immune system, reducing your defense against infection and cancers. So, one of the best ways to meet vitamin D daily requirements is through multivitamin supplements (1,000 - 2,000International Units (IU) daily).
No. Skin cancer does not discriminate. Though Caucasians are more likely to develop skin cancer, people with darker skin color are also susceptible to the disease. In fact, Asian-Americans and African-Americans tend to have more advanced cases of melanoma at diagnosis, which can account for higher mortality rates.
The first five letters of the alphabet are a guide to the early warning signs of melanoma: A= asymmetry, B= border, C= color, D= diameter, E= evolving (or changing).
To maintain the UPF levels in the fabric, please follow the wash and care instructions on the inside of the garment. Clothing should be machine or hand washed and line dried. This will ensure the integrity of the UPF level for the lifetime of the garment.
Along with a thriving e-commerce business, UV Couture sells its pieces in boutiques across the country. For a full list of boutiques in your area, please check our website.

Yes! Please contact us for shipping rates outside of Canada and the U.S.
We proudly produce 100% of our garments in CANADA.
No! The UV protection is woven right into the fabric. None of the UV Couture clothing is sprayed with any harmful chemicals, thus allowing the UV protection to last the lifetime of the garment, it CANNOT be washed out.
Please refer to our sizing chart on the website for more information.
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