Smart Meets Sexy

Sun Safety

The sun can do great things for our bodies: it allows us to create and use vitamin D, it kills pathogens, and it’s a great way to improve our moods! But like most things in life, its best in moderation.

Over-exposure to the sun can do a number on our bodies.

First, the serious stuff: UV radiation can lead to eye damage and cataracts, and can also suppress your skin’s immune system. Over-exposure to the sun can also cause skin cancer. Though many skin cancers are benign (not harmful), Melanoma is serious. According to the Skin Cancer Foundation, “these cancerous growths develop when unrepaired DNA damage to skin cells (most often caused by ultraviolet radiation from sunshine or tanning beds) triggers mutations (genetic defects) that lead the skin cells to multiply rapidly and form malignant tumors.”  Sunburns increase your risk of developing skin cancer.

The other stuff: The glow of sun-kissed skin makes you feel beautiful, but over-exposure to the sun’s rays can damage your natural beauty. Age spots (sometimes called liver spots), changes in skin pigment, premature aging, wrinkles, and conditions like Actinic Keratoses (reddish, raised and rough-textured growths to develop) are just some of the damage the sun can cause.  Sun damages also weakens your skin’s ability to regenerate properly, especially as you age and your skin naturally thins, putting you at risk for even more damage.

We don’t expect you to stay inside all summer. Go outside. Enjoy yourself, and keep safe.


Lips are for Kissing - Protect, Protect, Protect.

Lips are susceptible to sunburn since they lack melanin, the pigment that helps shield skin from the sun, and most of us overlook our lips. Lips have no melanin, which makes them more susceptible to sun damage cause by UV exposure. The sun's UV rays can impact the production of collagen on your lips which can result in the formation of fine lines & wrinkles on and around the mouth- none of us want that!

So make sure you apply a layer of SPF lip balm to keep those lips luscious & protected- not just on sunny days- it is important to use it every day, even if its cloudy - UV rays can get through a cloudy sky too.

Time to pucker up!

Tips for keeping your skin safe and beautiful

  • Cover up. Fabrics should be tightly woven to offer the best protection. All UV COUTURE shirts provide a UPF rating of 50+ to keep your skin safe, and come in a variety of options that suit your outdoor lifestyle.
  • Heads need protection too.  Wide brimmed hats help protect your scalp, while also offering shade to your face, ears and neck.
  • Don’t forget your eyes. Cute sunglasses aren’t just a style choice; they protect your eyes from serious sun-damage, including eye diseases and cataracts. Pick a pair of close-fitting shades that offer 99-100% UV protection.
  • The sun is strongest between 10am and 4pm. If you can, stay out of direct sunlight. If you need to be outside during these times, seek cover. The American Cancer Society recommends the shadow rule: If your shadow is shorter than you, take extra precautions.
  • Sunscreen has come a long way from the sticky goop it used to be. You can get waterproof, sweatproof, spray-on, tinted, non-comedogenic (won’t clog your pores), and all sorts of lightweight options that you’ll barely notice. Remember to reapply frequently – every two hours or when you swim or sweat.
  • Look for a broad-spectrum sunscreen that protects against UVA (the rays thought to do the most damage to your beauty, causing long-term damage and wrinkles, and that may also lead to some cancers) and UVB rays (the rays that cause damage on a cellular level, leading to DNA damage, sunburns, and likely contribute to most skin cancers).
  • Just because it looks cloudy, doesn’t mean you can’t burn. UV rays penetrate clouds. Consider a moisturizer or foundation with SPF protection year-round.
  • Before you head out, check the UV Index in your newspaper or weather station. This scale, which ranges from 0-11+, was developed by The American National Weather Service and Environmental Protection Agency.  It can be an important tool to help you understand the UV risks on a given day: The higher the number, the greater your risk.


Want to learn more?  Check out these links:

Canadian Cancer Society

Skin Cancer Facts

World Health Organization

The Melanoma Network of Canada

Sun Safety from Health Canada

You Beauty - Sun Damage

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